Nomnom Joyride
'nomnom Joyride' is a summer campaign that promotes the fun and carefree nature of exploring the joys the world has to offer whilst using nomnom's products and services. The campaign's goal is to capitalize on the summer increase in roadtrips/traveling, as an opportunity to encourage customers to save 15¢ per gallon through the nomnom app. The tag line, "Take a joy ride in the snack lane", plays off of nomnom's original tag line, "Life in the snack lane" in a cheeky way that both reinforces and evolves the brand message. The campaign's visual goals are to add more photographic imagery that conveyed a sense of "coolness" to the branding approach. What's more fun than taking dad's old convertible for a joyride with your friends?
nomnom snack attack
'nomnom Snack Attack' is a fall campaign in collaboration with Eastern Washington University revolved around an end of the season home game tickets at EWU stadium. The campaign's overall goal is to encourage customers to download the app to enter for their chance to win the giveaway. Visually this campaign incorporates various traditional football textures that showcase the grit that comes with football. The logo conveys the relationship between nomnom's focus food related items and the prize for the giveaway in a fun and playful way.