Hele

Hele is a gas station based in Hawaii that prioritizes convenience and customer experience. It offers a range of services designed to seamlessly integrate into a traveler’s journey, including refueling and food options. The brand focuses on providing a welcoming atmosphere with a touch of local aloha, ensuring that each visit is efficient and pleasant. The tagline "Hele On” means to “move” or “go” and reflects the company’s aim to adapt to the needs of its customers to get them up and going, while they are going with their own personal flow.

4th of July social media post urging customers to get their party favors at Hele
4th of July social media post urging customers to get their party favors at Hele
Hele - Digital screen for the $10,000 sweepstakes
Hele - Digital screen for the $10,000 sweepstakes
Memorial Day social media advertisement for Heineken
Memorial Day social media advertisement for Heineken
A door striker that promotes Hele's new Dole soft serve flavor
A door striker that promotes Hele's new Dole soft serve flavor
Hele - Pump topper promoting the rewards program
Hele - Pump topper promoting the rewards program
Hele counter mat print material to promote Kama'aina rewards club
Hele counter mat print material to promote Kama'aina rewards club
Hele - A geofenced campaign to reinforce brand loyalty to the community
Hele - A geofenced campaign to reinforce brand loyalty to the community
Hele on your time
"Hele On Your Time" is a campaign that highlights the general theme of Hele's branding, yet is a play off of the original tagline "Hele On" that emphasizes that Hele is here to take care of the 'get up and go', on your terms and on your own pace. The visual imagery for this campaign is primarily to highlight the leisure and recreational activities that work in conjunction with the company's products and services. While the clock represents a passage of time and how the customer is in control of how their time is spent, with Hele's help to streamline the processes associated with the company's services.
In store digitaal screen to promote app download
In store digitaal screen to promote app download
Digital Screen - Displayed inside store fronts
Digital Screen - Displayed inside store fronts
Social Media - Story
Social Media - Story
Another alternative digital screen to promote app download
Another alternative digital screen to promote app download
alternative instagram in feed to promote app button download
alternative instagram in feed to promote app button download
Story social post to promote app button download
Story social post to promote app button download
Website header for the company site's home page to promote the campaign
Website header for the company site's home page to promote the campaign

A promotional video showcasing Hele in partnership with HCRA canoe races held in Hawaii

Social media paid advertisement to promote Hele app download

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